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A Melbourne sports rehab group kept pace with athletes, clinicians, and billing.

Marcus runs a four-site sports physiotherapy and rehab group across Melbourne. HeroMed handles athlete intake, clinical rhythm, and billing without slowing the team down.

Portrait of Marcus O'Sullivan
Marcus O'Sullivan
Sports Physiotherapist & Group Owner
O’Sullivan Sports Rehab
Melbourne, Australia
4 sites
connected
31%
less admin lag
AI-coded
billing support

"It is fast enough for sports rehab, but structured enough for the business."

The context

Marcus O’Sullivan runs a four-site sports physiotherapy and rehabilitation group in Melbourne. The practice serves amateur and professional athletes, post-operative patients, and weekend warriors who all expect speed, clarity, and a plan.

Sports rehab moves quickly. Appointments shift, progress changes, and the clinical record must keep pace without becoming thin or inconsistent.

What changed

HeroMed gave Marcus a system fast enough for a sports environment and structured enough for a growing group. Intake, notes, plans, billing, and performance visibility all moved into one operating flow.

The result was not more admin. It was less chasing. Clinicians could record the important detail in the moment, and the business could keep invoicing and follow-up aligned with care.

The workflow

Marcus’s team uses HeroMed to run a high-tempo rehab group:

  • Athlete intake is captured cleanly before treatment begins.
  • Clinical notes support progress tracking across sessions.
  • Billing follows the appointment flow rather than lagging behind it.
  • Multi-site oversight helps leadership spot pressure early.

The result

The group created a tighter connection between clinical work and business operations without slowing the clinicians down.

It is fast enough for sports rehab, but structured enough for the business.

For Marcus, HeroMed is the operating rhythm behind the practice: quick where it should be quick, disciplined where it matters.

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